We filmed and edited over 52 videos for the University of Chichester using willing volunteers to support the launch of their digital prospectus, and completed them on time and on budget in the space of 2 months.
The University marketing team asked us to work with them to create a large number of videos to support the launch of their digital prospectus.
The short videos would be in the form of an individual – a current student, alumnus or academic – talking about a specific subject. Cutaways would be featured over the top of the interviewee answers to provide contextual information for the viewer.
The subjects of the videos focused mainly on the interviewees views about their courses, which ranged from media, art & design and music to dance science. There was also a focus on campus and student life and what prospective students can expect from the Students’ Union and things to do and see in the local area. The idea was to give prospective students first-hand information from people that are on their chosen course, have been on it or teach it in order to give a truly insight of that course.
No over the top promotional video with actors, extras or students having scripted, all the participants volunteered to take part and be interviewed and therefore would connect directly to the viewer.
Filming took place both on the main campus in Chichester and the expanding Bognor Regis campus. Each filming day required shooting in different locations around the University and we ensured the interview was staged well, setting up three-point lighting and the framing was relevant for the interviewee’s course subject.
For example, for a music student we framed a piano just off to one side, the Film & TV academics had cameras and a green screen in the background. We had set questions for the interviews, but we were also given the freedom to ask additional questions based on what the interviewees answers were for certain questions. This was a big positive and we tried to do this whenever suitable, as we always find some of the best answers we get from interviewees are those free-style ones. This is normally because the interview then turns in to more of a conversation than an interview and the interviewee feels more relaxed and therefore gives some more in-depth and relaxed answers.
This project highlighted the simple fact that more educational establishments are utilising the power of online video in marketing campaigns and content. Requests for hard copies of prospectuses across Universities and Colleges are not what they once, as the majority of young people now look online to research where they will study. Whether that is on an innovative online digital prospectus like this one, a virtual campus tour, website content, social media channels or bringing what they offer to life with engaging video content.
It is always very rewarding to work on projects for University clients, which could potentially be an influencing factor for a young person to choose where they study and their future paths in life. We are passionate about working with educational establishments to help them recruit new students and this project was another prime example of how our passion and experience in education video production shines.
We welcome any school, college, University or organisation in the education sector to contact us to discuss more on how we can help them use video in their marketing for student recruitment.